SWOT & Etop analysisCollege desh baghat mgt (mandi gobindgarh) A VIEW SWOT & Etop analysis MBA Strategic Management Unit II(2). Environment Threat and Opportunity Profile (ETOP.) Meaning of Environmental Scanning: Environmental scanning can be defined as the process by which. Etop in strategic management pdf. Need for greater strategic thinking felt. Trends Probability of Occurrences Impact on strategies S1 S2 S3 T1 T2. Etop analysis.

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Managing image of an organization is most important in the external environment. Methods, Techniques and other Details. The main business of the company is in Motor Bike manufacturing for the domestic and exports markets.

A company that bungles or ignores its mnaagement is likely to encounter a variety of problems.

ETOP Analysis

The Environmental factors are quite complex and it may be difficult for strategy managers to classify them managemennt neat categories to interpret them as opportunities and threats. GE specializes in growth areas such as drilling equipment and compressors. Approaches and Techniques Used for Environmental Scanning. The company-can capitalize on the burgeoning demand by taking advantage of the various government policies and concessions. Environmental scanning is the monitoring, evaluating, and disseminating of information from the external and internal environment to key people xnalysis the corporation or organization.

The Champa flower November 7, Some opportunities can be foreseen, such as being able to expand a franchise into a new city. This is achieved by brainstorming. managdment

Business Management Lesson: Environmental Threat & Opportunities Profile (ETOP)

What is a business integration strategy? It usually relates to events, trends, issues, natural calamities and expectations. Understanding of management strategy or organization policy and effectiveness is not as easy; it requires looking at how company is griped with challenges, looking at the threats and opportunities and finding solutions for facing it. Technological up analjsis of industry in progress.


Though some elements affect the organization as a whole, strateyic affect only the management. The sttategic and the self belief is certainly going to get to a logical conclusion to your desire to improve academia and Industry in India. You must be logged in to post a comment. Matrix Structure suits businesses with diverse products and diverse markets August 6, Mostly ancillaries and associated companies supply parts and components, REP licenses analysiss imported raw materials available.

The relevance, importance, manageability, variability and low cost of data are some of the important factors, Which must be kept in focus. Industry Analysis is a strategic tool April 20, This would enable managers to violate strategies when it is necessary. Customer preference for motorbike, which are fashionable, easy to ride and durable.

Environmental Threat and Opportunity Profile (ЕТОР)

Although the technique of dividing various environmental factors into specific sectors and evaluating them as opportunities and threats is suggested by some authors, it must be carefully noted that managemdnt sector is not exclusive of the other. India is weak in it. Environmental Science, Engineering and Management. Corporate image, or reputation, describes the manner in which a company, its activities, and its products or services are perceived by outsiders.

Narendra Modi government is planning to set up several power plants. It is considering setting up gas based power generation projects in states like- Madhya Pradesh, Odisha and Uttar Pradesh.

Environmental Threat and Opportunity Profile (ЕТОР)

Some external elements can be manipulated by company marketing, while others require the organization to make adjustments. Leadership matters a lot in controlling the internal environment. Efforts should be taken to make assessments more objective wherever possible.

When organizations are alert and have enough resource they can turn a threat into an opportunity, such as a new technology that may displace one of the key products but also provides an opportunity for new product development.

And finally the strategy manger uses his judgment to place various environmental issues in clear perspective to create the environmental threat and opportunity profile. Some of the impotent issues abalysis be those related to market share, competitive pricing, customer preferences, technological changes, economic policies, competitive trends, etc. Once an organization gets into reputation problems, it goes on growing like weeds in a garden.


A matrix of comparison is drawn where one item or factor is compared with other items after which the scores arrived at are added and ranked for each factor and total weight age score managemet for prioritizing each of the factors. The preparation of an ETOP provides a clear picture for organization to formulate strategies to take advantage of the opportunities and counter the threats in its environment.

Impact studies should be conducted focusing on the various opportunities and threats and the critical issues selected. It aspires to continue to develop strstegic overlaps between the businesses it has. This example relates to a hypothetical company but the illustration is realistic based n the current Indian business environment.

Though the market environment would still be favorable, much would depend on the extent to which the company is able to ensure the supply of raw materials and components, and have access to the latest technology and have the facilities to use it. As shown in the table motorbike manufacturing is an attractive proposition due to the many opportunities operating in the environment. Regards Vinay Kumar Sharma.

The field force analysis goes hand in glove with ETOP, as here also the contribution with regard to opportunities and threats posed by the environment is also a necessary part of study. The midstream industry processes, stores, markets and transports commodities such as crude oil, natural gas, natural gas liquids liquefied natural gas such as ethane, propane and butane and Sulphur.

The optimum level of flexibility should be maintained.